Empire Regulars:
Contents
Empires contents pages lay out the contents of the magazine in two sections; the regulars and the features. This is very accessible and user friendly.
On Location
This segment features a series of articles that go on location of films as they shoot. This gives readers a behind the scenes look, going further then just news and updates.
The Slate
The slate contains articles and interviews on upcoming films, these pieces usually being quite short and easy to read. The strap of this segment is “Hollywood in English”, so obviously the idea is to take news from inside Hollywood and present it in a simple way that the casual reader can understand.
In Cinemas
This section reviews and rates the current films in cinemas, featuring a mixture of big films and smaller, independent films. On the first page of the segment a bar across the bottom acts as a rating guide, telling you what the different amounts of stars mean e.g. 3 stars is “poor”
-Features-
Re.View
Reviews on home entertainment; DVDs, games, downloads etc. This section is very important, as it’s for a different type of audience. Some people don’t really go out to the cinema, and are much more interested in home entertainment, games and dvds and online streaming services like Netflix. This segment is a way of having the magazine still be appealing to this crowd.
Shorts
This is the reader interaction section. It has a letters page, where readers can write in, and competitions like a crossword and quiz.
Classic Scene
For the last page the issue will chose a classic scene from a film and transcribe it.
The Empire Readers:
An empire reader will be a fan of movies.
It’s easy to use; contents pages, guides on how to use the ratings system, and “Hollywood in English” They want to appeal to the common movie fan, so anyone can pick up an issue and understand it.
There isn’t really a news section, instead the magazine focuses on exclusive interviews and set visits; it’s mainly behind the scenes features. The Empire reader doesn’t just want news; they want to know about the creative process, about the filming and the actors and directors viewpoints.
The “in cinemas” section appeals to audiences who want to know if they should go and see a film or not.
The magazine seems largely targeted at multiplex goers, fans of the big Hollywood blockbusters. The cover image is always a big movie and most of the features are focused on them. However there is independent film content in the magazine and this inclusion of both mainstream and a bit of indie shows that the magazine is targeted at general movie buffs. The “Classic scene” on the last page also marks out film buffs as the readers, as it’s not just about big current movies.
PHOENIX'S MEDIA 