Video Game – 10 Point Design Document – Marketing Plan – Graphic Design

Squidiverse Marketing Presentation

Marketing – ASA

 

 

Marketing – Presentation Feedback

Marketing Presentation – feedback

Do you think the promotions link in with the Target Audience?

What’s the big launch of the campaign? Using the advert or the publicity stunt at the beginning for example would help launch off the game.

Give examples of the twitter account tweets, pictures, videos, and links to other promotions.

Expand on the publicity stunt and explain how it will be effective as a publicity stunt. Filming it and uploading it to YouTube would be the best way, and this evokes the popular video ‘Batman in Cambridge’. We should have reference the Batman video and how many views it has got in the presentation to back up the Squid Stunt.

How effective do you think the Devlog Watch on Rock Paper Shotgun will be in growing our audience?

How many people actually read the Devlog Watch? Should find out what kind of views the Devlog gets to accurately estimate this.

Do you think the time frame of our promotions for Squidiverse is effective?

Quite a long lead in time, especially on things like selling t-shirts a few months before the game is even available for download.

The shirts need to be able to stand on their own, to appeal to people who haven’t played the game. Then the shirts become in-direct advertising. For this we might need to re-focus and design some t shirts that are funny or particularly interesting in design, without linking specifically to the game. Think of some Squid puns.

We could use the July start time to focus on the summer holidays, use the beaches and the crowded streets to do the publicity stunts. Also our target demographic will be more active on the internet due to the holiday from education.

Additional feedback

More visual mockups would be good, fully show what will be on the Twitter visually, and fully show the Devlog watch visually.

Find some examples of apps with DLC rather then in-app purchases.

Marketing – Storyboard

After discussion and feedback, the first beach concept was chosen as the game advert.

The character watching Squid run past is a vague representation of our target audience, so somewhere between 14-20.

I wanted to keep it as short and punchy as possible, so I divided it into 6 panels that would represent the key beats and visuals. In keeping the advert short it would actually be limited to the key moments, so this helped shape the advert into what shots are needed to make it strong.

To try and get the action across in the most visual and understandable way, I filled each panel with a photo image from beaches, that i had collected from the internet. I then drew the characters in on new layers, and colored them on layers beneath the line art.

Marketing – Target Audience

We initially built the target audience slide as just a series of bullet points:

• Aged between 14 and 20.
• Our target audience will be casual gamers but the game can also appeal to core gamers.
• Will be fans of humorous, zany, and vibrant cartoon worlds and characters e.g. Mario, Carton Network
• The iOS app store has more casual gamers than core so it is ideal for us to release our game to this platform.
• Indie gamers will be an important audience of our game. The game has mechanics and story and design more common in Indie releases then big AAA titles, like features that reference back to older video games e.g. the pixel art style and platformer gameplay.

However, to try and make our presentation more visual I decided to create a little illustrated idea of what our target audience will be. This is shown by having a figure that fits In our demographic placed in the middle of icons and images that represent the things they like, a little mood board. I still included the bullet points next to the images, just to explain the slide in a bit more detail.

 

Final Feedback on Designs

Marketing – Presentation planning

our marketing presentation will outline the plan for our games marketing campaign. For building the presentation we have decided to structure it as such:

The 4 p’s of marketing for our product, a slide for each P. introducing what our game is and how it will exist in the market. This will be set up for later slides were we describe promotions. We will then go on to outline our promotions: Banner ads, T shirts, Adverts, REZZED, Twitter, a publicity stunt, and YouTube Let’s Plays. Finally we will show the schedule for the promotions, and then how the marketing campaign will be monitored.

The slides I will be handling are the Twitter, the advert storyboard, the monitoring and the T Shirts.

We decided that the aim of the campaign will be to grow an audience, to get a large amount of people interested in the game and following it for updates until it’s release date. We thought a good way to go about this would be to focus on pushing Squid as a character, not just as a game. He has a distinctive enough design and personality to be memorable when placed in branding or adverts, so he should be at the forefront of our campaign.

Final App store logo colour ways

Even though I’m pretty happy with the colours, i’m undecided if the boarder on the frame is actually necessary once I’d put in the more textured background. I tried two versions, one with the border and one without, and I’ll seek some feedback on which ultimately works best.

Client Feedback on Shirt Designs

I have now received some client feedback on my array of shirt design roughs, with Aaron being the client. He picked the two shirts he liked most and gave some feedback on them, saying what worked in the image as well as changes he thinks need to be made.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Based on the feedback I went back to the designs and made corrections. I also made a new draft of another shirt design that is my favorite.